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Email & Web Hosting Search Engine Maintenance Web Design Software Development	Is your website meeting your business objectives? Here's the bottom line If potential customers can't find your website, the investment in its creation is wasted. Research shows that 85% of Internet consumers utilize search engines to find the websites for which they're looking. You need a methodical, proven strategy to drive traffic to your website. The real question How can Lighthouse Teknologies help your targeted audience find you on the Web? The answer Our time-tested strategies. Here's how it works: .: Step 1 Optimize your existing website with emphasis on the home page. This is a one-time, foundation-laying step that is essential to achieve the highest ranking in both directories and search engines. During this stage we provide: • An analysis of your current website construction and how it is affecting your search engine and directory rankings. Website content will also be analyzed from a search engine standpoint • Keyword analysis (the terms Internet users enter into search engine queries) • Analysis of your competitors' keywords • Creation and addition of the all-important meta tags for search engine "crawlers" to index your site • Assistance in the creation and addition of supportive text to your home page • Creating and addition of alt tags where appropriate .: Step 2 Submissions and On-Going Monthly Maintenance To avoid being penalized by search engines and directories, we constantly monitor the frequently changing criteria of submitting your website. We adhere strictly to all published guidelines of submission and optimization. We only submit by hand. During this stage we provide: • Manual submission to the top twenty or so search engines and directories. These include Yahoo, Google, Overture, Alto Vista and more • Writing appropriate descriptions specific to directory submissions • Monitoring your rankings and traffic and making ongoing changes to the meta tags and descriptions to constantly improve your website's traffic • Monthly reports and consultation with you regarding the results .: Step 3 Linking Campaign When you're ready to go the next level, we'll show you how we've successfully increased website rankings through the use of link development. During this stage we provide: • Consultation with you regarding the best sites to link from (and to, if possible) • Our own independent research for potential linking "neighbors" specific to your targeted audience • Contacting each potential link and managing all the details to obtain the link • Monthly reports of our results and how they are affecting your site hits .: Step 4 Email Marketing Campaign Savvy business owners know that a website can be supported by an effective e-mail campaign, with the objective of increasing website interest, traffic, response and revenue! Whether you want to use an existing, in-house database or you'd like to venture into the targeted list arena, Lighthouse Teknologies can create and implement a custom-designed campaign to support your business strategy. We provide a full range of services to help you take advantage of this relatively inexpensive marketing tool. And, of course, we provide campaign tracking so you can see the results for yourself. A few of the email campaigns we've designed include: • Special announcements • Promotional offers • Monthly newsletters • Surveys Are you not sure which service would best fit your business? For a one-time minimal consulting fee, we will analyze your website, page-by-page, giving you expert advice on the performance of your site, supplying the information you need to make the best decisions concerning search engine optimization. Since fees are based on the size and type of website, please call us for a free, no obligation quote.
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